Do you know that there are over 4 billion internet users on the web worldwide? You read that right. In Nigeria alone, there are nearly 84 million active internet users , according to statista.com. Do you see where we are going with this? Almost half of Nigeria’s 200 million population are on the internet and most of them are accessing the internet via mobile phones. Granted you can’t target all these, probably your product isn’t for all 84million users but at least a certain percentage of these users are your likely customers. How about I say just 0.001%? That’s roughly 84,000 people. Imagine if you can target this number with your products and services. The potentials are huge.
With these stats, it will be an unwise business decision not to take your business online. Apart from having a social media presence, having a website is another sure way to showing your presence online, especially an e-commerce website and it will be a huge mistake to get an website (e-commerce website) that is not properly optimized for mobile phone users. More customers are visiting physical stores less and less and making enquiries, getting product reviews and making purchasing decisions online more than ever. Exploit this vast sea of millions of potential customers by positioning your business online with a website, preferably an e-commerce website.
It’s 2023 and if you don’t already have a website for your business, you are on a long thing. Here are 10 reasons to get one anyways. I will label this as part 1;
1. 24/7 Virtual Availability
Your physical store can be open for a maximum of 13 hours daily after which customers will no longer be able to make their purchases. Most people especially workers prefer to shop after work and your competitors have made it easy for them to get home and simply place and pay for their orders online when they are relaxed. Your products may be of superior quality but you are not available online where your customers can easily find you. Sadly, your competitors are. You can beat them at their own game and increase your customer base. Take your quality products, start selling online and never close shop ever again even on holidays.
2. Unprecedented Business Growth
By now, surely you realize that owning an e-commerce store can triple your revenue. The opportunities and possibilities are endless. The more people who are searching for the products you sell online find your website and make a satisfied purchase, the more customers you add to your customer base. More customers equal more money as you can always re-market to your customers and they will purchase from you provided that you sell quality products they are satisfied with.
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3. Virtual Brochure
When a potential client accesses your site, it is easier for him/her to learn about your business. This is because your site will contain at least all a client needs to know about your business. This way, it does all the talking for you especially if it is detailed. Your website can contain a wealth of information about each product on your website that you might otherwise miss when marketing your products in person. Your clients can always return to your website for more information and to pay for a product. This will save you the time, energy and personnel you would have to expend on marketing and re-marketing your products.
4. Gives Your Business Value
Owning a website these days is an asset. It gives your business value by putting you on the same level as the big guns in your industry. You may not even have a physical store but your website can give consumers the impression that your business is as big as your competitors. This is where the importance of a really great website comes into play. I have had to develop websites for people who operate their businesses just from their backyard but you would never know due to the quality of their website
5. Increases Your Brand Awareness
If there is anything owning a website especially an e-commerce site does for your business, it is brand awareness. The images of Gucci bags above are great examples of branding. As a luxury goods user, you can easily tell anyone what the Gucci brand is about or what their brand appeals are, should anyone ask the question. This is proof that the more people visit your website and interact with it, the more they unknowingly become familiar with your brand colors, themes, voice, logo, products and more. Before long, they would have committed your brand image to memory. They will even be able to recognize your brand material anywhere and differentiate it from other brands in your niche.
Go do good with these information. Don’t hold back. Get an ecommerce website today and your business will thank you for it. If you are not yet convinced enough, then check out the concluding part of this article next week. Leave your questions or comments below. Please like, share and subscribe too.
