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Do you know that there are over 4 billion internet users on the web worldwide? You read that right. In Nigeria alone, there are nearly 84 million active internet users , according to statista.com. Do you see where we are going with this? Almost half of Nigeria’s 200 million population are on the internet and most of them are accessing the internet via mobile phones. Granted you can’t target all these, probably your product isn’t for all 84million users but at least a certain percentage of these users are your likely customers. How about I say just 0.001%? That’s roughly 84,000 people.  Imagine if you can target this number with your products and services. The potentials are huge. (more…)